The Brilliant 15-Minute Strategy

I'm on the phone with a colleague. 

She's got a big writing project she's working on. We get to talking about how she's making time for it. 

I commit to writing for 15 minutes a day, she tells me. Often, I end up writing for 30 or 40. But I commit to at least 15. 

I love it! I say. And I'm thinking about all the creative undertakings that never made it into the world because the creator thought anything less than an hour a day wasn't worthwhile. 

The time that's worthwhile is the time we can make, and maintain. Sentences get written, paintings get painted, websites get designed minute by minute.

Fifteen minutes a day is fifteen minutes moving the work forward. Which is infinitely better than an hour spent not working because we felt like we couldn't make the time. 

I thank my colleague, cheer her on. She's left me excited, delighted. There's no question in my mind: it's only a matter of time before her work arrives in the world. 

The Lightning Notes is funded by kind donors. If something here strikes you, I'd be grateful if you'd consider donating. Click to Donate!